SKIMBIOTIC

SKIMS is a shapewear brand created by Kim Kardashian that focuses on simple, yet striking next-generation underwear, loungewear, and shapewear. SKIMS was created to empower women of all ages with clothing that smooths, lifts, and tones your natural figure. SKIMS not only idealizes size inclusivity with sizes ranging from XXS-5X but also factors in color inclusivity with 9 different colorways making the products a true “second skin”,  unlike most shaper companies that only offer black and nude.

My idea for SKIMS newest collection “Skimbiotic”, will embrace the brand’s current identity still focusing on body positivity, inclusivity, and comfort with an added aspect of completely biodegradable fabrics and dyes. The natural dyes used will allow for a broader color palette than usually offered by biodegradable clothing companies. “Among mass-market apparel brands and retailers, only 1% of new products introduced in the first half of this year were tagged sustainable, even after a five-fold increase in the number of such items unveiled in the past two years, according to a McKinsey study". “63% of respondents said they were willing to pay more for products that are eco-friendly.” SKIMBIOTIC will combine sexy and sustainable bringing a whole new look to biodegradable clothing leaving you feeling good in your own skin while making a positive impact on the environment.

My collection will include three biodegradable fabrics: Woocoa, Orange Husk Silk, and Organic Certified Hemp, and will be dyed only with natural dyes.

ADDITIONAL RESEARCH

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